About Me
Who I Help
I work with men and women who’ve trained hard, eaten clean, and still feel like their body doesn’t respond the way it used to.
They’ve spent years trying to lose fat, regain energy, or rebuild strength — only to feel stuck, frustrated, and unsure what’s actually working.
My clients are ready to stop guessing. They want to understand how their metabolism works, fuel properly, and build a strong, lean physique they can maintain for life.
They care about performance, energy, and confidence — not quick fixes. They’re ready for a smarter, more strategic way to transform their body.
What I Do
At Matt Olsen Fitness, I help people rebuild their metabolism, gain lean muscle, and drop body fat without crash diets or burnout.
I do this through The Physique Accelerator, my signature coaching program that combines:
✅ Custom nutrition and macro planning
✅ Progressive strength training built for results
✅ Supplement and recovery strategies for metabolic repair
✅ 1:1 coaching, check-ins, and accountability
By helping my clients reconnect with how their body works, I make lasting transformation simple.
No extremes.
No confusion.
A clear plan that brings their metabolism, strength, and confidence back to life.
My Philosophy
You don’t need another diet or 6-week plan. You need your body to respond again.
I help you rebuild your metabolism through strength, fuel, and strategy so that your hard work finally shows up in the mirror.
RESULTS
Get clients exceptional results.
STRENGTH
Training that builds confidence, not exhaustion.
FUELING
Food isn’t the enemy. It’s the strategy.
BALANCE
Results that fit real life, not take over it.
EDUCATION
I teach you why your body responds, not just what to do.
Fun
I love what we do.
Our Philosophy
We help our clients achieve "time & financial freedom" by creating predictable lead generation systems & fulfillment systems that leverages simplicity while giving clients the best results possible.
RESULTS
Get clients exceptional results.
Efficiency
Do more with less.
Freedom
Personal life before business.
Systems
Processes that scale.
Impact
I improve the world's health.
Fun
I love what we do.
Matt's Story
Matt Olsen
CPT
For over a decade, Matt Olsen has worked with people whose bodies stopped responding to what used to work — metabolic dysfunction, burnout, plateaus, and extreme fatigue. He knew they needed more than another workout or meal plan. They needed a complete system that addressed everything.
When the gym he worked at closed in 2020, Matt didn’t just move his business online — he rebuilt it from the ground up. Long mornings turned into late nights. He skipped meals and stayed up working while everyone else slept, but the vision was clear.
Matt Olsen, CPT
By 2022, he had created a new coaching framework that finally gave people the results they deserved — combining a smooth onboarding experience, realistic and flexible nutrition, progressive overload programming, strategic goal setting, and streamlined check-ins with real feedback, all inside one cohesive platform.
Once that was in place, client results became reliable, sustainable, and life-changing. And for the first time, Matt had the freedom to enjoy more of his own life too.
These days, he enjoys hiking in Tennessee, North Carolina, or Georgia with his wife. At home, he spends time with his daughters, Arrow and Callie — building magna-tile castles or splashing in their backyard pool to cool off.
When he isn’t coaching, Matt loves bodybuilding, watching sports, and playing video games on his PS5 — though he’ll admit he still prefers the classics from his youth.
If you’ve been doing the work but your body just isn’t responding anymore, Matt’s the coach who can help you rebuild your metabolism, regain your strength, and finally see your hard work pay off.
Contact Us
The best way to contact me is to fill out the contact us form below.
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IMPORTANT: HEALTH, FITNESS, AND RESULTS DISCLAIMER
All testimonials and client stories on this site are from real people who have worked with Matt Olsen Fitness. The results shown are not typical and are not guaranteed. Individual results vary based on many factors, including consistency, training experience, genetics, medical history, effort, nutrition, and adherence to coaching guidance.
Not Medical Advice
The information provided by Matt Olsen Fitness, including through coaching programs, videos, and written content, is for educational purposes only and should not be considered medical advice. Always consult your physician or qualified healthcare provider before beginning any exercise, nutrition, or supplement program.
Personal Responsibility
By participating in any program, you acknowledge that you are voluntarily engaging in physical activity and assume full responsibility for your health, safety, and results. You understand that results depend on individual effort, dedication, and personal circumstances.
Testimonials & Case Studies
Testimonials reflect the real experiences of actual clients. However, they represent individual outcomes and are not intended to guarantee or promise that anyone will achieve the same results.
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